Product Dojo

Digital Product Development

Digitalization fundamentally changes the way products are being developed. Companies need to deal with exponentially growing complexity driven by rapid evolving technologies, unclear and changing needs of their customers and disruptive competition. To become adaptable to this volatile market conditions centralized planning and control to makes place for self-organizing agile teams. With Agile Product Thinking teams become truly customer focused, engage in product discovery while continuously improving their existing value proposition and are able to view their product as part of customer-centric services and business models.

Agile Product Thinking

At the Product Dojo people learn the essential process know how and leadership skills to design, validate and create products customers love working in teams in an Agile way, using and mixing tools and process frameworks like Design Thinking, Lean Startup and Scrum. With the methods we are teaching you will be able to systematically tackle the tough questions of product innovation, development, leadership and management:

  • How do we find the balance between new product development and continuous development of our successful offerings?
  • How do we know which value proposition is most attractive for our customers?
  • How do we create a shared understanding for a new complex product initiative and split up the work across multiple teams?
  • Our product innovation feels chaotic and messy, how do we know we are making progress? How can we test ideas without investing into the whole product development effort?


At the Product Dojo you will be hands-on from the first moment to power up your skills in creating products customers love. While navigating the way from initial idea to validated product, you will be applying Design Thinking, Scrum and Lean Startup, including Value Proposition Design, the theory of Job to be done, customer interviewing, creative techniques for idea generation and User Story Mapping. The Product Dojo three day workshop goes far beyond and include optional the Scrum Alliance certificate for Product Owners (CSPO).


We only teach what we apply on a daily basis and are used to deliver knowledge within the fast paced environment of startups and innovation teams within large organisations. The learning culture we are creating is creative, engaging and practical. We make theory and concepts actionable. With simulations we create an as realistic as possible learning experience within a safe space that helps participants to stretch their limits. The training is action-oriented, and we value practical work over theoretic discourse. The style and methods of our training events is founded by neuroscientific-based principles to make training stick. We minimize the effort to transfer the new knowledge by working on real world examples including challenges from the participants and by providing ongoing support via our online network, coaching and deep follow up resources and an extensive reading list. And we expect from participants to be fully engaged and come with an open mindset to explore new terrain. By using these methods we regularly create transformative experiences within the #PoDojo.

Who ist if for?

The Product Dojo is for anyone who wants to lead in product development, e.g. Product Managers or Product Owners but also people contributing to making products customers love like UX Designers, Developers, Domain Experts, Scrum Masters or Agile Coaches who want to extend their toolbox with the methods.

Methods and Tools

We introduce  the Value Proposition Canvas with a set of methods for customer discovery using the Jobs-To-Be-Done innovation framework, Design Thinking with methods for empathy, ideation and prototyping, hypothesis mapping using the Strategyzer Test Card, a profound testing library, User Story Mapping, Video MVP creation, Scrum Retrospectives, lightweight Scrum including Sprints, Culture Mapping to design an innovation culture.

Innovation Process

For the experienced participants this workshop’s condensed agenda is a modular framework to design their own steps of a custom innovation cycle or innovation sprint.

Leadership and Team

By using an action-oriented teaching style and designing exercises as team-based challenges the workshop provides opportunities to improve participants’ personal leadership capabilities. For the teams the workshop includes a set of team-based methods for rapid decision making helps to accelerate team formation processes.

Why us?

Practicing what we at #PoDojo are teaching since early 1990’s we are experts in agile coaching, product innovation and strategy, product design and development, product leadership and agile transformation. We are an experienced team and working together since 2011 at #PoDojo. Our skills include certified Scrum trainer (CST™), creative process and Design Thinking practitioner certified by D-School Potsdam, certified Management 3.0 agile leadership practices coaching and Lean Startup using Strategyzer tools and methods.

Together we have worked with hundreds of innovators, product managers and product development teams in our public 3-day Product Dojo, in-house workshops and coaching sessions.

Some of our clients who put their trust in us

Axel Springer Plug & Play, Crealytics, Daimler, Dawanda, Ecosia, E-Post, Gameduell, Goodgame Studios, Here, Idealo, Immobilienscout24, Jochen Schweizer, Kienbaum, Lotto24, Microsoft, MySugr, Mister Spex, nanoLogika, Orderbird, Ordina, Springer Medizin Digital, Sipgate, Swisscom, TUI, Webtrekk, Whatevermobile, Wooga,, Zalando, Zendesk

What our customers say

“The mission of Zalando’s Innovation Lab “The Shuttle” is to establish a customer-centric bottom-up innovation culture and enable people with tools to innovate across the organization. The team behind “The Shuttle” helps entrepreneurial-minded people at Zalando who want to validate and move their ideas. We have hired the #PoDojo team to introduce us to Lean Startup and Design Thinking for Business Model and Value Proposition Design. The action-oriented teaching style and deep knowledge of how to apply the tools helped us a lot so that the new thinking is now well accepted by our innovation coaches helping teams. They also use the tools in their daily work by mapping out how they as a unit create value for the organization and to launch a scalable learning program.” Bastian Gerhard, Zalando

“#PoDojo’s CSPO was an absolutely life changing experience I would recommend to anyone who is interested in managing people, leading projects or wanting to know how to work through tough ideas. Regardless of your experience level or current position this course is for you.” Brianna Stracuzzi, Delivery Hero

“Business Model Generation is my daily lecture since the #PoDojo – starts slow, become great very quickly.” Janis Bode, GameDuell

“You guys rock. You find a great balance between theory and practical sessions by listening to your group.” Jöran Rieß, Zalando

“Totally recommended. Full of practical tools that I can’t wait to apply in my daily work.” Candela Jimenez Giron, Dawanda

“Thank you #PoDojo for the pitching coach and your overall attention. The video challenge was so much fun!” Julia Biro, Rocket Labs

Find more testimonials under this link:


  • Apply techniques for customer and product discovery to find a solution that fits your customer’s needs.
  • Learn how to design, validate and pitch a compelling product vision.
  • Experience team dynamics and the challenge of product leadership in gamified Lean and Agile product development exercises.
  • Apply what you have learned to create your own path for moving an idea one step further towards delivering a product customers love.
  • Network with product creators.

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