Discover what your customers really need – with AI-powered product discovery
The best product teams know: Success starts with great product discovery. Our Product Dojo helps you identify real customer problems, make informed decisions, and validate solutions fast.
Trusted by product teams from around the world
3,000+
Participants
360+
Companies
15+
Countries
Master product innovation that works
Whether you're developing a breakthrough innovation or improving an existing product, effective discovery is crucial for success. The biggest risk in product development isn't building things wrong—it's building the wrong things.
At the Product Dojo you will learn how to:
validate ideas before investing resources
generate evidence-based insights for stakeholder alignment
plan releases with confidence using customer data
maximize your team's impact through focused development
You'll work hands-on with proven tools like customer interviews, design thinking, and value proposition design—now enhanced with generative AI. Experience how artificial intelligence accelerates the discovery process while maintaining the rigor needed for reliable results.
Join us to learn proven methods refined through hundreds of product teams, combined with cutting-edge AI tools that bring a new level of speed and precision to product discovery.
Who benefits most
Product Managers seeking a structured approach to discovery who want to enhance their toolkit with AI capabilities.
Cross-Functional Product Teams looking to align their discovery efforts and accelerate their validation process using AI-powered methods.
UX Designers and Researchers interested in integrating AI tools into their discovery and validation workflows.
What you’ll Learn
Each participant gets hands-on experience applying these tools and methods to real challenges during the training.
Strategic Product Discovery
Frame challenges and spot opportunities with AI
Build evidence-based value propositions
Select and run effective discovery experiments
Advanced Research Methods
Transform customer feedback into actionable insights
Conduct effective user interviews
Map and validate assumptions systematically
Practical AI Application
Use Claude, Notebook LM, and Midjourney effectively
Analyze customer feedback at scale
Ideate and create rapid prototypes and iterate quickly
AI Prototyping for Product Teams
Learn to create clickable prototypes using AI tools like Lovable and v0
Transform ideas into visual communication that aligns teams instantly
Integrate rapid prototyping into Design Sprint and discovery workflows
From Insight to Impact
Drive decisions with data-backed insights
Create compelling product pitches
Present compelling product pitches and build stakeholder alignment
AI Product Dojo Flow
Lift-off (4h, virtual)
Set up team alignment and AI workspace
Define product challenge and plan discovery
Get ready for customer research
Discovery Sprint (5 days, virtual)
Self-paced customer research with AI tools
Expert coaching with check-ins and Slack support
One day workshop to synthesize insights, frame opportunities, ideate and design tests
AI Prototyping Dojo (1/2 day, virtual)
AI prototyping tool landscape and setup
Your first clickable prototype to test your idea
Learn how to get unstuck and set up your AI-powered prototyping routine
Looking for a more tailored approach?
We offer custom transformative in-house learning sessions, designed to meet the unique needs of your product teams. These sessions are delivered directly on your premises and adapted to the specific challenges and goals of your organization.
Contact us to bring this experience to your team and integrate AI-powered discovery directly into your workflow.
Have an innovation challenge? Read more about the Product Innovation Sprint
Your learning guides
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Stefan Haas
Co-Founder
Stefan Haas combines 30+ years of product experience with computational linguistics from the 90s. From developing machine learning algorithms at DFKI to guiding teams through transformation towards customer focus and lean innovation. Today he helps product teams integrate AI into discovery, turning customer feedback into actionable insights.
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Jochen Ade
Co-Founder
Jochen Ade is a technologist and innovator. He applies his technical know-how and strategic perspective to support technological progress. He combines his extensive experience and technical know-how by utilizing AI and LLMs to develop digital products.
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Hannah Carlotta Kelbel
Female Leadership | Design Thinking | Intelligent Textiles
Hannah is a researcher, inventor and coach and has a passion for innovation and problem finding. With her solid background in science, design and engineering she enables innovation along the supply chain and productions line.
LinkedIn
Secure your spot in the next cohort
New: Turn your insights into working prototypes
4h AI prototyping session on August 1st (14 - 18h)
Support to apply product discovery toolset and AI at your workplace
This workshop doesn’t end with the event. You’ll leave equipped with the tools and knowledge to apply product discovery toolset and AI at your workplace right away. We’ll provide ongoing Slack support to help you integrate the methods you learn into your product discovery efforts, enabling you to drive real impact in your role.
What our participants are saying
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Sandra May | Zamics
“AI tools have revolutionized Product Discovery! During the AI Product Dojo, I learned how to automate time-consuming processes like creating user profiles or summarizing insights, while balancing the strengths and limitations of AI for evidence-based decision-making."
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Christian Marx | Zamics
"Last week’s Product Dojo was an inspiring experience, combining hands-on AI tool exploration with product development methods to enhance processes and strategic decision-making. A perfect balance of technology and creativity! 🚀”
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Dmitrii Zhamanakov | idealo
"Thanks to the #PoDojo team for the incredible workshop. These 3 days were packed of learning and challenges, I learned so much!"
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Asenet Varela | HERE, a Nokia company
“Fun, revealing, refreshing ….inspiring!”
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Jan Wiesmann | congstar
“It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.”
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Thorsten Moser | Boana
“Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!”
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Yvonne Balzer | Kienbaum
“#PoDojo enabled our energy and creativity and moving us to incredible ideas.”
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Raphael Koch | Zalando
“It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.”
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Teona Burdiladze | Access Microfinance
“Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !”
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Stefan Gohr | Swisscom
“Get long lasting experiences from a highly motiovated and highly skilled team of teachers!”
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Alessandro Tschabold | local.ch
“It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.”
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Hector Satre | Adjust
“#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.”
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Bhavana Gesota
“Unleashing creativity with passion and empathy to re-engage in innovation.”
