Turn guesswork into products that matter

Solve the right problems, consistently

Product discovery workshop in action

What happens when we work together?

People build things they could not build before

A non-technical research operations specialist at Bolt built a complete recruiting workflow app — from idea to working application. No engineering team needed. That is what happens when people get the right tools and guidance.

Teams understand their customers continuously

At mobile.de, product teams analyze 30,000 customer reviews every month. Patterns surface in minutes, not weeks. Decisions come from evidence, not assumptions.

Organizations move from guessing to knowing

From hypothesis mapping to prototype testing — our clients run faster feedback loops. At Entirely, five business models were mapped, 27 assumptions extracted, and tested with real customers in 8 weeks.

We work with a maximum of 10 clients at a time. This is how we stay useful.

People. Interactions.
Agents. Tools.

This is what we believe in. People lead. Agents assist. The right interactions and tools make the difference.

Three ways we help

Coaching

Strategic accompaniment

Idea sorting, discovery facilitation, and honest conversations about what to build next. We work alongside your team.

Building Blocks

Software for the agentic world

Customer understanding, automated testing, rapid prototyping — not another SaaS app, but tools (cli, mcp) your agents use. Built to fit your workflows, not replace them.

Skills

Capabilities for people and agents

Packaged discovery practices and agent skills that make both your team and your agents more capable. People become more productive. Tools become more useful.

Teams we've worked with

  • Entirely
  • mobile.de
  • Bolt
  • Amnesty International
  • LoveGenius
  • Deutsche Bahn
  • RoX Health

Stay in the loop

Practical notes on working with agents, product discovery, and building things that matter. No hype. Short and useful.

What our clients say

Sandra May

Sandra May

Zamics

AI tools have revolutionized Product Discovery! During the AI Product Dojo, I learned how to automate time-consuming processes like creating user profiles or summarizing insights, while balancing the strengths and limitations of AI for evidence-based decision-making.
Markus (Yong-Min) Jo

Markus (Yong-Min) Jo

User Experience Researcher, mobile.de

podojo transformed our approach to customer feedback analysis and helped make evidence-based product strategy decisions, automating categorization and saving us countless hours of manual work.
Uwe Günzel

Uwe Günzel

Co-Founder, RoX Health

An impressive development within just six months. Our employee is noticeably more self-confident, performance and reliability have increased — and the whole team benefits.
Bastian Gerhard

Bastian Gerhard

Head of Technology Operations, Zalando SE

Based in Berlin, Stefan is one of the world's best innovation coaches out there, and my go-to-person for agile leadership, customer centricity and product development — not only for the tools and methodologies, but especially for the mindset.
Marek Janetzke

Marek Janetzke

CEO, Lucid Labs

Stefan has a knack for bringing clarity with the right questions. We worked on product topics together and I benefited from his deep experience — a solid methodological foundation combined with a contemporary understanding of AI in product management.
Christian Marx

Christian Marx

Zamics

Last week's Product Dojo was an inspiring experience, combining hands-on AI tool exploration with product development methods to enhance processes and strategic decision-making. A perfect balance of technology and creativity!