Customer evidence at the pace you build.

Real customers try your product and prototypes, and AI synthesizes what they say and do. The synthesis feeds a knowledge hub, and your team's customer understanding grows with it. We develop this loop and its playbook together with our clients, pairing agentic tools with coaching. We call it agentic process co-design and run it inside product teams, including Bolt, mobile.de and Entirely.

See what we are working on

Inside your team, with your data

You start with a 30-minute call. When it fits, we run a pilot with your real data. From there we work inside your team week by week: coaching, tools composed from what you already have, and workshops. Your team learns to use agents in its own product discovery.

How we work with you
Hannah Kelbel working through an assumption map with a team at the Product Dojo at Zeppelin Lab

You can’t offload
your learning.

Satya Nadella describes a learning loop in which human capital and token capital compound. We apply the idea to product discovery. The two sides are your team's judgment and the agents you own.

“You can offload a task, or even a job, but you can never offload your learning.”
Satya Nadella, 2026

Teams we have worked with

  • Bolt
  • mobile.de
  • entirely
  • RoX Health
  • LoveGenius
  • Quadriga
  • DNHK
  • Zalando
  • BASF
  • Bosch
  • Audi
  • Mann+Hummel
  • Deutsche Bahn
  • Continental
  • Optima
  • Schaeffler
  • Roche
  • Axel Springer
  • Forto
  • Wooga
  • mySugr
  • Amnesty International
  • Kiron
  • Leaders for Climate Action
  • WWF Deutschland
  • Urban Sports Club
  • MHP – A Porsche Company
  • OLX
  • Ecosia
  • Cornelsen

What our clients say

Bastian Gerhard

Bastian Gerhard

Managing Director, Entirely

“Based in Berlin, Stefan is one of the world's best innovation coaches out there, and my go-to-person for agile leadership, customer centricity and product development — not only for the tools and methodologies, but especially for the mindset.”
Markus (Yong-Min) Jo

Markus (Yong-Min) Jo

Senior User Experience Researcher, mobile.de

“podojo transformed our approach to customer feedback analysis and helped make evidence-based product strategy decisions, automating categorization and saving us countless hours of manual work.”
Marek Janetzke

Marek Janetzke

CEO, Lucid Labs

“Stefan has a knack for bringing clarity with the right questions. We worked on product topics together and I benefited from his deep experience — a solid methodological foundation combined with a contemporary understanding of AI in product management.”
Christian Marx

Christian Marx

Zamics

“AI tools have revolutionized Product Discovery! During the AI Product Dojo, I learned how to automate time-consuming processes like creating user profiles or summarizing insights, while balancing the strengths and limitations of AI for evidence-based decision-making.”
Uwe Günzel

Uwe Günzel

Co-Founder, RoX Health

“An impressive development within just six months. Our employee is noticeably more self-confident, performance and reliability have increased — and the whole team benefits.”

Stay in the loop

We write about our work with product teams and the research behind it. Topics include user research agents, LLM wikis and prototype testing with agentic AI.