Discover what your customers really need – with AI-powered product discovery

The best product teams know: Success starts with great product discovery. Our Product Dojo helps you identify real customer problems, make informed decisions, and validate solutions fast.

Trusted by product teams from around the world

3,000+
Participants

360+
Companies

15+
Countries

Master product innovation that works

Whether you're developing a breakthrough innovation or improving an existing product, effective discovery is crucial for success. The biggest risk in product development isn't building things wrong—it's building the wrong things.

At the Product Dojo you will learn how to:

  • validate ideas before investing resources

  • generate evidence-based insights for stakeholder alignment

  • plan releases with confidence using customer data

  • maximize your team's impact through focused development

You'll work hands-on with proven tools like customer interviews, design thinking, and value proposition design—now enhanced with generative AI. Experience how artificial intelligence accelerates the discovery process while maintaining the rigor needed for reliable results.

Join us to learn proven methods refined through hundreds of product teams, combined with cutting-edge AI tools that bring a new level of speed and precision to product discovery.

Who benefits most

Product Managers seeking a structured approach to discovery who want to enhance their toolkit with AI capabilities.

Cross-Functional Product Teams looking to align their discovery efforts and accelerate their validation process using AI-powered methods.

UX Designers and Researchers interested in integrating AI tools into their discovery and validation workflows.

What you’ll Learn

Each participant gets hands-on experience applying these tools and methods to real challenges during the training.

Strategic Product Discovery

  • Frame challenges and spot opportunities with AI

  • Build evidence-based value propositions

  • Select and run effective discovery experiments

Advanced Research Methods

  • Transform customer feedback into actionable insights

  • Conduct effective user interviews

  • Map and validate assumptions systematically

Practical AI Application

  • Use ChatGPT, Notebook LM, and Midjourney effectively

  • Analyze customer feedback at scale

  • Ideate and create rapid prototypes and iterate quickly

From Insight to Impact

  • Drive decisions with data-backed insights

  • Create compelling product pitches

  • Present compelling product pitches and build stakeholder alignment

AI Product Dojo Flow

Lift-off (4h, virtual)

  • Set up team alignment and AI workspace

  • Define product challenge and plan discovery

  • Get ready for customer research

Discovery Sprint (5 days, virtual)

  • Self-paced customer research with AI tools

  • Expert coaching and Slack support

  • Daily team check-ins

Innovation Workshop (1 day, in-person)

  • Morning: Synthesize insights, frame opportunities

  • Afternoon: Prototype solutions, design tests

  • Set up your AI-powered discovery routine

Looking for a more tailored approach?

We offer custom transformative in-house learning sessions, designed to meet the unique needs of your product teams. These sessions are delivered directly on your premises and adapted to the specific challenges and goals of your organization.

Contact us to bring this experience to your team and integrate AI-powered discovery directly into your workflow.

Have an innovation challenge? Read more about the Product Innovation Sprint

Umpcoming Event

25 June 2025: Lift-off
4h (virtual) 14-18h

04 July 2025: AI Dojo
8h (in-person, Berlin) 9 - 18h

In-between: Self-paced research with coaching and daily team check-ins

€1,365.00

Support to apply product discovery toolset and AI at your workplace

This workshop doesn’t end with the event. You’ll leave equipped with the tools and knowledge to apply product discovery toolset and AI at your workplace right away. We’ll provide ongoing Slack support to help you integrate the methods you learn into your product discovery efforts, enabling you to drive real impact in your role.

What our participants are saying

  • "AI tools have revolutionized Product Discovery! During the AI Product Dojo, I learned how to automate time-consuming processes like creating user profiles or summarizing insights, while balancing the strengths and limitations of AI for evidence-based decision-making."

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  • "Last week’s Product Dojo was an inspiring experience, combining hands-on AI tool exploration with product development methods to enhance processes and strategic decision-making. A perfect balance of technology and creativity! 🚀”

    Christian Marx | Zamics

  • “It’s an intensive training for experienced product owners. I don’t know any other event which covers similar topics in a three day course.”

    Jan Wiesmann | congstar

  • “Fun, revealing, refreshing ….inspiring!”

    Asenet Varela | HERE, a Nokia company

  • “Super inspiring mixture of theoretical and practical experiences provided by an excellent and highly skilled group of coaches. Intense 3 days, but worth every minute. Thanks guys!”

    Thorsten Moser | Boana

  • “#PoDojo enabled our energy and creativity and moving us to incredible ideas.”

    Yvonne Balzer | Kienbaum

  • “It is an intensive and really practical workshop and it solves the biggest problem: Really use the tools you have learned.”

    Raphael Koch | Zalando

  • “Intensity of the training was super high and even thou, when I went home, I wanted to experiment on things and being tired did not even matter. Knowledge that directly motivates you to do more and take an action, is the best kind of knowledge that one can get. Thank you for this !”

    Teona Burdiladze | Access Microfinance

  • “Get long lasting experiences from a highly motiovated and highly skilled team of teachers!”

    Stefan Gohr | Swisscom

  • “It was a great experience! It was nice to have an interactive class with lots of great projects and discussions.”

    Alessandro Tschabold | local.ch

  • “#PoDojo was a perfect way to work and share experience with people with different understanding on product ownership. 3 days of workshop and we have now a toolbox to unlock different situations.”

    Hector Satre | Adjust

  • “Unleashing creativity with passion and empathy to re-engage in innovation.”

    Bhavana Gesota